Showing Appreciation for Casino Guests' Business Goes Long Way Toward Turning Them into Advocates for the Property, Says Robinson & Associates, Inc.
Annapolis, MD (PRWEB) August 29, 2007 -- Everyone wants to be appreciated, and casino employees who show appreciation for their customers' business just might turn them into advocates for the property, says Robinson & Associates, Inc., (http://www.advocatedevelopmentsystem.com) a customer service consulting firm to the gaming industry.
Martin R. Baird, chief executive officer of Robinson & Associates, offers the following tip about guest advocates.
Tip:
"One of the most important elements of quality casino guest service is showing appreciation for the guest," Baird says. 'Do a good job of that and guests might become advocates for the casino. After all, customers have a choice. They can decide to spend their entertainment dollars at a particular casino or at a variety of other places. If the guest chooses a certain casino and doesn't feel appreciated for the decision they made, most likely the guest will not return. They'll make the decision to spend their time and money elsewhere. Thus, one of the fundamental keys to good guest service and creation of advocates is appreciation."
Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird(at)casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.
Contact
Martin R. Baird
Robinson & Associates, Inc.
http://www.advocatedevelopmentsystem.com
http://www.casinocustomerservice.com
480-991-6420
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